Premium Content Library

This is your home base. Every paid article, manual, framework, template or paid I publish lives here, organised so you can find what you need and use it the same day.

Start with whatever matches your current challenge. Come back as your situation changes.

Start Here

Not sure where to begin? Pick the challenge that feels most urgent right now:

• You need to show your work has impact → The Data Storytelling Playbook

• You’re starting a new project and need to scope it properly → Project Entry Manual

• You want to position yourself for a promotion or raise → Career Progression Matrix

• You just moved into a lead role → Your First 60 Days as a Data Engineering Lead + 90-Day Action Plan for New Heads of Data

Table of Contents

1. Playlists

2. Articles

3. Live Sessions

4. Resources

Playlists

Curated learning journeys. Each playlist takes you through a topic from start to finish.

• The Profitable Data Engineer Framework: Learn to frame your work as business value and get paid what you deserve

• Technical Foundations: Snowflake, dbt, Airflow, Python, PySpark, testing, AWS, and systems design

• Build & Lead Data Teams: Hiring, team structure, cost centers, and team placement

• Data Project Management: Scoping, prioritization, project entry, and why projects die

• Land Your Next Role: Interviews, CVs, portfolios, and positioning yourself

• AI for Data Engineers: ChatGPT, Perplexity, DeepSeek, and practical AI workflows

• Stakeholder Influence: RACI, alignment, difficult conversations, and communication

• Lead & Grow: First 60 days, the senior paradox, disagree & commit, and leading without permission

• Level-up Data Engineering: Monthly hands-on projects from 2025

Articles

Stakeholders

Building the relationship between the data team and the rest of the company.

• 3 Steps to Make Your Data Wins Impossible to Ignore

• 4 Awkward Stakeholder Conversations You Have to Master

• Bad News

• Business Value Mapping Playbook

• Data Engineering Solutions: Discovering What Your Stakeholders Truly Need

• Deployment Frequency as a Business Metric

• How To Build Successful Business Cases as a Data Engineer

• No One Gets Hired for Clean Pipelines

• Persuasive Pitch Playbook

• Stakeholder Alignment Playbook

• Talk More. Earn More.

• Turn Data Stakeholders into Owners with RACI

• Turn Raw Data into Action: Master Data Storytelling

Operations

How to execute beyond the IDE.

• 5 Effective Ways to Load Data in Snowflake

• AI Mastery: Advanced Research with Perplexity

• AI Mastery: Code Generation with ChatGPT

• AWS for Data Engineers: Conquer the Cloud in 90 Days

• Before You Build

• Crush Scope Creep

• Demystifying Data Flow: ETL and ELT Explained Simply

• DeepSeek to Write High-Impact Documents Faster

• Entropy Is The Default In Data

• How to Make Your SQL 10x Faster

• How to Prioritize Inbound Work

• If I Could Start Over, This Is How I’d Build Our Analytics Platform

• Lazy Documentation

• Learn Snowflake in 90 Days

• Level-Up: Write Rock-Solid Python With Strict Typings

• Mastering Apache Airflow

• Meet uv: The Blazing-Fast Python Package Manager

• Own It

• People Analytics For All

• Postmortem Reports

• Prioritization Playbook

• PySpark Internals Explained

• Read The Manual Before Buying The Tool

• Ship Idempotent Reverse ETL in 60 Minutes

• Snowflake Deep Dive: Master Clustering

• Strategy-First Tooling

• The Data Engineer’s Guide to Mastering Systems Design

• The Only Guide You’ll Need for Testing Your Data Pipelines

• The Project Entry Manual

• The Ultimate Database Guide

• The Ultimate Guide to Unit Testing With dbt

• Unlock the Power of Jenkins: dbt CI/CD

• Why Projects Die

Career

Personal growth and the transition into senior and leadership roles.

• 12 Bold Christmas Challenges for Data Engineers

• Beyond Senior Data Engineer: Skills & Strategies for the Next Big Step

• Data Professionals Are F*ing Delusional

• From Mediocre to Mastery

• How to Build a Powerful Data Engineering Portfolio Website

• How To Stop Waiting For Permission To Lead

• Level-Up: Block Time, Learn Faster, Achieve More

• Master CV Writing

• Passing The Senior Data Engineer Interview

• The Smart Engineer’s Framework to Staying Current Without Noise

• Why Senior Data Engineers Lose Their Velocity

• You Did More Than You Remember

Leadership

Becoming a great leader without losing your technical edge.

• Building Data Teams 101: How to Know Exactly When to Hire

• Building Data Teams 101: Perfect Blueprint for Scaling

• Data Team Building 101: Hire This Profile First

• Democracy Is Overrated. This Is How Strong Leaders Take Executive Decisions

• How to Build a Job Matrix that Grows Teams

• How to Request Headcount Increase (And Win Over Your CFO)

• The Signs Your Data Team Is Becoming a Cost Center

• The Week of a Head of Data Engineering

• Two Ways to Disagree With Your Lead But Only One Is Right

• Where Your Data Team Sits Is a Strategic Decision

• Your First 60 Days as a Data Engineering Lead

Live Sessions

Recordings of past group enablement calls and Show & Tell sessions. Each one is built around a real problem a member brought.

• AI: Friend or Foe

• Group Enablement Call: September 2025

• How to Prioritize Inbound Work When Everything Looks Important

• How to Sell Your Data Engineering Agenda: August 2025

• Lazy Documentation

• The Art of the Data Funeral

• Workshop: Cross-Team Data Project Management with RACI

• Your First 60 Days as a Data Engineering Lead

Resources