Become a Member
Since you are reading this, I know you are a solid engineer. You're already great at building pipelines, fixing broken models, and solving technical messes.
But let me guess:
You feel invisible in business conversations.
Your work gets deprioritized because people don’t fully understand it.
Promotions feel vague and out of reach, even though you're delivering.
I've been there.
And I built Pro Membership to fix exactly that.
This isn’t another generic career newsletter.
This is a system that turns senior IC data engineers into business-aligned profit drivers.
The problem nobody helps you solve
As you move up the IC ladder, your value shifts.
It’s not enough to build great data models, fix broken pipelines, or optimize query performance.
The business expects you to drive outcomes.
But nobody teaches you how to:
translate technical work into business impact
negotiate scope with confidence and clarity
influence stakeholders without authority
communicate your work in ways business leaders actually understand
That’s where most senior ICs stall out.
They hit the "invisible wall" between execution and influence.
What you get as a pro member
Inside the Pro Membership, you get a structured system that helps you break through that wall and turn your technical work into visible business leverage.
Monthly playbook drops
Every month, you’ll get a new Playbook that tackles one of the hardest leadership transition problems technical ICs face.
Each Playbook includes:
step-by-step frameworks you can apply immediately
copyable templates
real-world examples you can model
stakeholder-ready slides
checklists and scripts to use right away
Exclusive tools and templates vault
You also get full access to my private library of:
business impact translation templates
scope negotiation calculators
stakeholder management workflows
architecture review checklists
influence-building scripts
These are the tools I’ve built and refined while leading enterprise data teams for years.
The profitable data engineer framework
We are building the system around four quarterly leverage systems:
Influence engineering
Earn trust with decision makers. Get into the conversations that shape strategy.
Stakeholder communication
Translate technical complexity into business clarity. Create alignment without endless meetings.
Scope and negotiation
Set clear boundaries. Protect your team from scope creep while keeping relationships intact.
Business impact translation
Make your value obvious. Frame your work in revenue, risk, and profit terms non-technical leaders respect.
Every monthly Playbook feeds one of these four systems, so you're always stacking long-term leverage.
Pro membership pricing
The pro membership costs only $12/month or $100/year (save over 30%).
When you join, you get:
instant access to all past Playbooks
full access to the tools and templates vault
new Playbook drops every month
access to all existing and future premium articles
a monthly mini-course to learn new skills even faster
VIP program: limited seats
If you want direct support, you can apply for the VIP Program.
You’ll get:
three 60-minute private strategy sessions you can use any time over the next year
help with architecture reviews, tough stakeholder conversations, and career inflection points
focused, efficient coaching using short prep forms before each call
VIP includes full Pro access plus my full course, The Data Leader’s Influence System.
You get all this for only $500 per year. Five seats per quarter.
👉 Reach out or apply for vip membership
What members are saying
Why I built this
I’ve led data teams for years. I’ve sat in promotion meetings. I’ve seen brilliant engineers stall because no one teaches this.
So, I built Pro Membership to give you the system I wish someone gave me 10 years ago.
This is about building calm, compounding career leverage.
No politics. No chasing new jobs every year. No burnout.
You already have the technical skills.
Now it’s time to turn them into business leverage.