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If you’re here, chances are you’ve hit that frustrating middle zone in your data career.
You know your shit technically. You’ve built pipelines, you’ve handled outages, you’ve kept the business humming when nobody else even knew things were on fire.
And yet...
You're not getting the influence, visibility, or promotions you know you're capable of. You feel like you’ve become the “data janitor”, always cleaning things up, but never being seen as the one driving the business forward.
I’ve been there too.
Data Gibberish exists to fix exactly this problem.
The core problem we solve
Let me be brutally honest:
Your technical work is great, but no one sees the business value.
And because nobody sees it, you’re stuck.
Promotions feel random.
Business folks loop you in too late.
Your “seat at the table” always feels one meeting away.
You’re working your ass off but you’re invisible to the decision-makers.
You don’t need more technical skills. You need to leverage systems that turn your work into influence, alignment, and business outcomes.
That’s exactly what you and I build here.
What Data Gibberish is actually about
Data Gibberish turns senior IC data engineers into business-aligned profit drivers by installing leverage systems no one else teaches.
This isn’t about teaching you yet another data modeling technique.
This is about teaching you how to:
Speak so stakeholders actually listen.
Align your work to what the CFO cares about.
Scope projects that protect your time and raise your visibility.
Turn every deliverable into business currency.
Build a career that compounds over time.
How the content works: your monthly playbook
Every month, you get a structured system designed to layer these skills over time. Because you don’t transform your career overnight, but you can build leverage consistently.
Here’s exactly what you get:
Week 1: I expose one brutal career-limiting problem you’re likely facing right now
Week 2: I deliver a Pro member-only deep dive: frameworks, templates, and exact solutions you can apply today
Week 3: I help you rewire your thinking to internalize the new leverage system
Week 4: I share wider career strategies and mindsets to help you stay aligned and move up
About the Pro Membership: the profitable data engineer framework
If you want the full system, The Profitable Data Engineer Framework is where the real transformations happen.
Inside the paid subscription you get:
exact frameworks to handle difficult stakeholder conversations
templates to scope projects that get yes’s faster
playbooks for mapping technical work to business outcomes
negotiation tools to set boundaries without blowing up relationships
visibility systems that put your name in the right rooms
This is not generic “career advice.”
This is the missing piece that nobody taught you: how to convert your technical skill into business leverage.
Who am I and why I built this
I’m not some career coach who read a book.
I’m a practicing head of data engineering, still fighting these battles inside real companies.
Early in my career, I made every mistake possible. I stayed heads down. I built perfect systems nobody cared about. I waited for “my work to speak for itself.”
It didn’t.
What finally changed my career was realizing that leverage isn’t about better SQL. It’s about better positioning.
I built Data Gibberish to teach what I wish I had learned years earlier, so you can skip the 5-year detour I took.
Your next steps
If you're new here: Subscribe to the free newsletter and start receiving weekly insights directly in your inbox.
If you're ready to install leverage systems now: Upgrade to the paid subscription and get instant access to the full Profitable Data Engineer Framework, including all playbooks, templates, and monthly systems.
Plus, remember:
Subscribe to my public content calendar to stay ahead of upcoming playbooks, frameworks, and critical career resources.
This is about turning you into the data leader you know you’re capable of becoming, with leverage systems nobody else is teaching.