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You build systems that don’t break. You keep the business running. You deliver every sprint.
And yet…
When budgets tighten, your projects are the first to disappear.
When layoffs hit, your name feels like it’s already on the list.
When big initiatives land, someone else gets tapped while you’re left keeping things afloat.
When reviews come, you hear “technically excellent,” but your pay and scope don’t move.
You’re not stuck because you lack skill. You’re stuck because nobody sees your work as business leverage. And invisible engineers are the most replaceable people in the room.
The cost of waiting
Every month you hope your work will “speak for itself,” you lose:
Tens of thousands in salary and equity.
A seat at the table where projects and promotions are decided.
Security, because invisible work gets erased when the business cuts back.
Each cycle you wait, the gap grows. And it doesn’t close on its own.
The hidden 50 percent nobody prepares you for
Bootcamps, courses, and interviews train you for one thing: technical skill. And yes, that gets you the job.
But once you’re inside?
Over half the job has nothing to do with code.
It’s about securing budgets in one meeting instead of chasing approvals for months.
It’s about protecting your scope so your work doesn’t get buried.
It’s about translating pipelines and platforms into business outcomes executives care about.
That hidden half is what decides whether you stay stuck as the fixer in the corner, or step up as the engineer leaders lean on first.
Nobody else trains you for this. That’s why I built the paid plan at Data Gibberish.
This system already works
I’ve helped dozens of engineers grow from ignored and underpaid to leading projects, winning raises, and stepping into Head of Data roles. Every one of them used the same approach I now teach here.
And no, it doesn’t matter if you’re introverted, allergic to politics, or working in a tough org. Influence is a skill, not a personality trait. If you can build a pipeline, you can learn this.
Here’s what people say about my work:
What you unlock with the paid plan
This isn’t a newsletter upgrade. It’s a system for leverage. Every piece is built to flip a “no” into a “yes” and make your career compound by design, not by chance.
Win budgets and visibility with the monthly playbooks
Each month you get a new playbook that takes under two hours to run and delivers a win this week.
One playbook shows you how to prioritize workloads like an executive, so you stop drowning in Jira tickets and start steering what matters.
Another shows you how to translate your work into executive language, so your pipeline stops looking like plumbing and starts being recognized as a business win.
You also unlock the full archive of playbooks, a vault of scar-tested systems you can run on demand.
Get unstuck instantly with live group enablement calls
Every month we run a live session. You bring your hardest blocker, a stakeholder who won’t approve, a project sliding away, a boss who doesn’t see your impact. Together, we dismantle it and rebuild a plan you can run immediately.
You leave with the words to say, the next step to take, and the certainty you won’t spin alone anymore.
Master critical skills in the Monthly Leadership Workshop
Once a month, I run a live workshop where we go deep into one leadership topic. I bring slides, frameworks, and case studies from the field, then show you how to apply them directly to your work.
One month it might be running roadmap reviews without getting steamrolled. Another month it might be negotiating scope when your plate is already full.
Think of it as the place where you stop winging leadership moments and start walking in with a playbook you already know works.
Sharpen your edge with monthly project-based mini-courses
Each month, you also get a short, project-based course that hones a technical skill through the lens of leadership.
For example, in Optimizing SQL Performance with AI, you don’t just tune queries, you show how the gains save money and time in ways executives care about. These projects prove your craft and your influence in the same stroke.
Collapse years into minutes with a private enablement call
Annual members unlock a 30-minute one-on-one call with me. We tear apart your context, crush the blocker holding you back, and rebuild it into a plan you can run the same week.
The call is recorded so you can rewatch whenever you need clarity. Most members call this the moment everything clicks, because it replaces years of wasted effort with certainty in half an hour.
Remove all doubt with VIP membership
If you want total clarity fast, VIP is for you. You get a 60-minute enablement call where we rip through your toughest challenge and leave with a three-step plan you can run now.
You also get the full recording and a custom written doc so momentum never dies and you always know your next move. One call, one plan, one undeniable win.
My story, your shortcut
I wasted years building perfect systems nobody cared about. I worked 8 am to 10 pm, convinced flawless code would speak for itself.
It never did.
When I got passed over for a bigger role, my manager hit me with the line:
You’ll never go above senior with just technical skills.
That week, I changed everything. In one conversation, I negotiated a 40 percent raise. That’s something no one in my company had ever pulled off.
It wasn’t luck. It was leverage. And it’s the same system I now hand over to you.
Your choice
Stay free, and you’ll keep nibbling on crumbs. Enough to glimpse what’s possible, not enough to break through.
Or upgrade, and start stacking real wins:
Bigger budgets
Higher paycheques
Strategic roles that secure your future
Authority that makes your work impossible to ignore
The difference is simple. Free leaves your career to chance. Paid puts your career on rails. Every Playbook, every call, every course is built so your growth happens by design, not by luck.